Business For Everyday People

Pro-Ma systems is a business for everyday people. People who wish to achieve goals beyond their present circumstances or level of income, seek an opportunity that is both flexible with their lifestyle, rewarding and able to take them where they wish to go

Direct Sales and Networking

The Company operates in the Direct Selling industry with a combination of Direct Sales and Network Marketing with a multi level compensation plan.

Direct with Company

Sales to the consumer are made through independent distributors who purchase product from the Company at a discount.

Personal Testimony

This is a sector of the retail market which is growing rapidly as manufacturers look to introduce customers to their products through personal recommendation.

Rapid Expansion

Industry forecasts suggest that market penetration in the UK and Europe is still very limited and five-fold expansion is anticipated over the next 5 to 10 years.

Vibrant Product Markets

The Company's two main product ranges, Grace skin and personal care and Pro-Ma Optimum Health nutrition, are both in fast growing markets.

Value

The products are made with the finest available natural products and are very much in line with current trends (natural, botanical products aimed at improving people's quality of life). The Company has an absolute commitment to the quality of their products and to giving true value in products and services.

"If the product you represent is consumable and of such value that a significant number of people will continue to buy and use it for years - then that product will provide you with residual income, with a genuine possibility to continue doing that for the rest of your life."

Consumable Products

Our consumable products generate repeat sales and allow distributors to build a growing customer base. Pro-Ma's constant product development and new product introductions ensure the best possible value and serve to increase the market for the Company.

Providing Security

With the changing nature of employment, reducing job security, increasing life expectancy and the need to improve pension arrangements, people are looking more and more at alternative means of generating income.

Lifestyle Improvement

Pro-Ma Distributors can earn money from day one (the set-up cost is minimal) and following an achievable plan can double the money they have available for "lifestyle spending" within a few months.

Business Building

Over a period independent distributors with Pro-Ma Systems can build up very significant businesses.

Unique and Exclusive Products

Pro-Ma manufacture their Grace personal care range. All other products are manufactured by contract manufacturers with Pro-Ma holding exclusive rights to the intellectual property.

Pro-Ma's range of products is unique and exclusive to our distributors and represent the best value for money on the market.

Product Research

Constant product and market research is undertaken by Pro-Ma and its contract manufacturers with a controlled release of new products as part of a continuing expansion programme.

Pro-Ma Growth and Stability

Combined with careful selection of value added products and strict adherence to a Quality Assurance regime in the manufacturing area, this has ensured that Pro-Ma's market expands with the introduction of each new product.

Pro-Ma is now one of the "giants" in Australia, is the largest Australian owned Direct Sales company, and is an emerging force in each of the other countries in which it operates. Pro-Ma Systems (UK) Ltd was set up late in 1993.

Market Trends

In the U.K. today the Direct Selling industry is split into these areas:

• person to person sales
• network marketing
• party plans
• fairs and concept shows
• workshops and exhibitions

Industry Expectations

These sectors represent either full or part time employment for some 450,000 people with forecasts indicating that over the next few years this figure will increase to 2,000,000.

In percentage terms this would still only equate to the same level of U.K. public participation as recorded in the U.S.A. in 1990 - around 3.7% of the population.

Industry Must Grow

This growth would seem rather high until you take into consideration the effect of the downturn in the manufacturing sector, the pegging of salaries and the general public concern over stability of employment.

All these factors will force people from all walks of life to reconsider their futures and look for a full/part time opportunity to maintain their lifestyle.

Realistic Personal Expectations

Statistics show that the average disposable income in the U.K. is £150 per month. It is the Company's focus to give the average household a doubling of disposable income (an extra £150 per month) on a part time basis.

We are providing a genuine opportunity to double lifestyles for the vast majority of the population.

Build a Big Business

Much larger incomes can be earned but our basic approach to the market is realistic, giving achievable expectations to all.

Those who wish to generate large incomes will only do so if they give the majority of distributors this improvement in lifestyle.

Established members of the industry, like Pro-Ma Systems, are going from strength to strength.

Due to the diversity of the product range, the Company has something for everyone.

Appeal to All

People join as Independent Distributors for a variety of reasons:

• discount on personal usage of product
• low key involvement to increase disposable income
• more serious but still part time involvement to supplement an existing income
• to start their own home based business

Competitive Advantage

1. Broad Product Appeal

The product range is totally consumable and very highly re-serviceable with appeal to almost every family in the U.K.

2. Industry Standing

The company has considerable competitive advantage both within the Direct Selling industry as it has within its product range.

Within the Direct Selling industry, Pro-Ma world-wide now has an established reputation going back over 20 years and ten years in the UK.

3. Impressive Record

In a relatively new industry, where new players are constantly emerging and disappearing, this stability and track record is impressive and appealing to distributors looking to build a long term business.

4. Best and Fairest Rewards

The marketing plan, the method by which independent distributors earn their income, is regarded as one of the fairest and most generous in the industry. It allows new distributors to earn decent rewards from the very start and gives business builders incentives to develop their independent businesses.

5. Top Quality Sales Aids

The quality of the sales and training aids made available for the independent distributors is extremely high and is considered to be the best available.

6. Quality and Value our Bedrock

Product quality and value are the bedrock of Pro-Ma's business.

In an industry which relies largely on personal testimonial and where selling to one's friends and family is the way to get started, the importance of having quality products with real value is paramount.

Pro-Ma has insisted from the very start in using only the best available ingredients to make unique products, which have something which sets them apart from anything else on the market.

For example, the company's best selling Aloe Vera juice is the only product on the market where the all important polysaccharide count is guaranteed to be in the range recommended by the world's leading expert. Consumers can be certain that this natural product will give them the promised benefits every time.

7. Ethical and Focused on the Family

Pro-Ma is recognised as an ethical and successful leader in the industry. The Company is not reliant on only one market sector and its products have the same buying profile i.e. "The Family."